We had assembled a focus group which is a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.
We gave out roughly 20 questionnaires and this is the quantitive data we got back, after showing them the rough album designs and the rough cut.
First off here is the data back for the album artwork -
Overall I would conclude that this is very positive feed back about the album artwork, as you can see it is very clear that the album artwork appeared as it should and attracted the focus group. This is very much a success and I believe that we would just need to tweak it here and there to take it to the next level.
Here is the quantitive data for the rough cut -
Overall what I can conclude from the feed back is that overall the rough cut was liked by the majority, the majority liked the pacing and thought it was clear that the guys where in a band together, from the feedback I can move on with the edit and focus on critiquing the pacing and adding more of the dancer as the focus group seemed interested in that.
