After showing the focus groups the rough cut and the album they had finished up there questionnaires and we began asking the focus group our open questions. Here is the video footage of their answers.
Here our are first set of questions about the digipak -
Overall I believe that the focus group liked the album cover, but has difficulty understanding the typeface and the origami swan looks a bit scrunched so for the final design it should be a better quality swan. They like the inside of the digipak ideas but not the designs.
Here our are second set of questions about the rough cut -
my phone ran out of battery so we continued recording from Claudia's phone.
Overall from the feedback the focus group didn't understand the relevance of the dancer, this doesn't help that we haven't got the pick up shot. Another issue was that the audience believed the girl was hiding behind the tv. I would need to make it more apparent that the girls energy is being sucked into the TV I have vfx shot in mind.
