different conventions of homepages

To compare to my last post I am gonna right about different/unshared conventions to an Indie websites, by comparing Milky Chances website to Groove Armada's (who is a duo of electronic producers and DJs).

When landing onto there homepage the first thing you get top down is the name of the duo Groove Armada. Then you get a photo of one of them looking at the camera and the second member mirrored fancy either direction. Underneath this you have their social media links. Like the Milky Chance website it quickly establishes and advertises the artists, so people viewing the page instantly know what they are viewing. There menu is located on the right of the page and starts with the introduction to the website "Welcome" then you have their latest release, which is "Fabriclive 87" which is a compilation CD. Then you have there "Dates" of them performing. A "Free Download" and "Sounds". Then their instagram where audiences can connect to their lives. And finally their "Contact".

After there landing page you get there social media links and there email sign up instantaneously. Suggesting they are already an established artist that they don't have to sell anything before you wanting to sign up, suggesting that consumers will want to sign up even before they view the whole website.

Then we move onto their latest release, which has some text about the making of the product and what it means to them, then they have a quote, this will make consumers fill like they are being told a story and are more likely to buy into it as they have invested time reading it. Then they have links to purchase it and read more about it.

Under this it has there tour dates for electronic producers/DJ's this is the most important part of the website as DJ's will not be making money selling the few songs they have but playing live.

Then they have a free download which get you to input your email details which means even though you have got the free download you are signing up for more promotion from them.

Under the free download we are introduced to Sounds, this shows an embedded Soundcloud player with there recent mixes. This means audiences can get directly wired into one of there sets and here what they are up to either to continue the consumers consumption of their product or to introduce new audiences to their skill. Underneath this they have a link to Beatport where customer can buy their tracks.

Then at they have their Instagram again allowing consumers to by into their image. And finally all their contact details mostly for management.