Evaluation Task 3 - What type of media institution might distribute your media product and why?
Due to the nature of our film idea changing so drastically along the way, something that I had began thought would have been distributed by an independent production company like Warp Films, who aim to produce/distribute 'distinctive, amusing and thought-provoking content’, now I believe it has gone in the complete opposite direction. Due to the action nature theme of our media product, it would need a larger budget then anticipated. As well this would open it up to the mass markets, rather than a ‘thought-provoking’ piece about a boy who is wrongly proscribed an antidepressant, turned mass killer. However, Snatch a large influence to our thriller opening title sequence was created on the budget of $10 million. Which means that just because our product has a lot of action involved in it doesn’t necessarily mean it needs a ludicrous budget of hundreds of millions of pounds.
So why is distribution important and why is it necessary to find the right distributor for our media product? Film distribution is the process of making a movie available for viewing by an audience. This is such an important process of any production as this were the products marketing strategy is determined and the methods in which it would be exhibited. This is important for any film production company trying to get there film out to an audience. So why can’t just anyone do this? It is important that no any distributor distributes your product. Each distributer usually works with a certain type/genre of film as they can perfect there style marketing and exhibition. Therefore if you had an action/thriller product as my group does and then we had a distributer that only works in children’s animations, then our product would not be target to the right audience and subsequently most likely not to be successful.
Heat is a 1995 American crime film written, produced and directed by Michael Mann, and starring Robert De Niro and Al Pacino, two of the most anticipated actors to be seen in a film together since the Godfather. The film was released in the US, in 1995. This film is about a group of professional bank robbers who start to feel the heat from police when they unknowingly leave a clue at their latest heist. Making a box office of $187.4 million.
Distributed by Warner Bros.
The Town is a 2010 American crime drama film, directed, co-written by and starring Ben Affleck, adapted from Chuck Hogan's novel Prince of Thieves. The film is about a longtime thief who tries to balance his feelings for a bank manager connected to one of his earlier heists, as well as the FBI agent looking to bring him and his crew down. Making a box office of $154 million.
Distributed by Warner Bros.
From these two examples, which are both very similar to the type of media product my group and I have produced, you can see that Warner Bro’s was obviously very successful at distributing these products due to both making well over $100 million in the box office. However would Warner Bro’s fit for our product? Of course. With decades of experience Warner Bros. is one of the biggest names in the film production industry. With a catalog of hundreds of thousands of films, Warner Bros. is no new kid to the block. With Warner Bro’s behind us we would not only have a mass market, but as well a lot of experience. An institute like Warner Bro’s would be likely to distribute our product due to it being similar to there previous products and it being a familiar, formulaic piece of entertainment.
