Polydor Records have worked with a vast amount artists. shown in the picture below.
http://www.polydor.co.uk/
Polydor Records have been around since the 1920's therefore they must doing something right. I was very excited to have such a up and close experience with people working closely in the industry.
Anyways here are my notes I made from the talk.
- get artists perspective - detailed discussion on there image and with the marketing team, if they have a lot of input they will team them up with similar styled directors, if not they prob them for stuff they are into. Get the bands/artists personality across.
- creating a treatment - vid/picture references. cut reference footage to the music, helping give a clear image of the end product. Grab ones attention.
- being clear on every level. Shotlists. Storyboards. Communication is key.
- simple and achievable ideas are the best.
- structure - have a visual arc, how the song builds and falls
- cover everything, always get more just as back up.
- £5k - £20k budgets
