here is the feedback for that -
http://hurtwoodmedia15ashenpage.blogspot.co.uk/2016/09/gesaffelsteinfeedback.html
video final product -
Toes from Ashen Page on Vimeo.
digipak first concept -
http://hurtwoodmedia15ashenpage.blogspot.co.uk/2016/11/album-designs-drafts.html
digipak final product -
website first concept -
website final product -
ashenpage.wixsite.com/cigarettesaftersex
what have i learned my audience feedback?
Lets begin with the gathering of feedback from the audience. We used two methods quantitive and qualitative.
Quantitative research aims to measure and quantify information, using numerical and statistical analysis. Its main focusing is quantifying info, the most common method of measure is surveys. Quantitative research focuses on closed questions for example yes and no questions, therefore there is a clear distinction and no information is left up to researchers interoperation.
Qualitative research on the other hand focuses more on open ended questions, for example “How does the colour red make you feel?”. Qualitative research looks at info that often describes emotional and subjective responses using words, rather than numbers. Qualitative research is usually taken place on small groups of participants as it examines the subject in more depth and can be time consuming.
Using these two different methods of collecting data meant we could create an accurate representation of what our audiences liked and disliked.
Here are the links to the stats, feedback from the questionnaire and focus group -
quantitative - http://hurtwoodmedia15ashenpage.blogspot.co.uk/2016/12/feedback-quantitative-data-from-focus.html
qualitative - http://hurtwoodmedia15ashenpage.blogspot.co.uk/2016/12/feedback-qualitative-data-from-focus.html
Our demographic was boys and girls in A1 therefore they where aged around 15-17. Another extraneous variable was the fact that the psychographic profile of the students was that they all go to a boarding school in surrey, with the majority coming from spoilt background there perception of what is good and not would not be representative of the general public and therefore the results would be tricky to generalise. Another issue that we had open discussion and due to it being the students first year it is more likely for them to conform to a leaders view and therefore all the students would be repeating what the other student had said.
An advantage of using these sources was that they where easy to get access of the disadvantage was that they weren’t necessarily honest on what they thought our products due to the other students, on top of that due to the small sample size and very similar demographic and psychographic profile it means that the results aren’t representative, therefore making the feedback somewhat unreliable.
Overall a strength found in music video indicated through the feedback was the flow of the overall video worked - therefore the audiences was constantly engaged, and overall felt that the editing felt right.
A weakness found in music video which as indicated through the feedback was that there was not enough shots of the dancer - this meant we should add in more shot of the dancer to make the video overall more engaging and interesting to watch.
Here is a a powerpoint i made on applying the theories of audience to our campaign and whether it has been effective, with the help of our focus groups -
Quantitative research aims to measure and quantify information, using numerical and statistical analysis. Its main focusing is quantifying info, the most common method of measure is surveys. Quantitative research focuses on closed questions for example yes and no questions, therefore there is a clear distinction and no information is left up to researchers interoperation.
Qualitative research on the other hand focuses more on open ended questions, for example “How does the colour red make you feel?”. Qualitative research looks at info that often describes emotional and subjective responses using words, rather than numbers. Qualitative research is usually taken place on small groups of participants as it examines the subject in more depth and can be time consuming.
Using these two different methods of collecting data meant we could create an accurate representation of what our audiences liked and disliked.
Here are the links to the stats, feedback from the questionnaire and focus group -
quantitative - http://hurtwoodmedia15ashenpage.blogspot.co.uk/2016/12/feedback-quantitative-data-from-focus.html
qualitative - http://hurtwoodmedia15ashenpage.blogspot.co.uk/2016/12/feedback-qualitative-data-from-focus.html
Our demographic was boys and girls in A1 therefore they where aged around 15-17. Another extraneous variable was the fact that the psychographic profile of the students was that they all go to a boarding school in surrey, with the majority coming from spoilt background there perception of what is good and not would not be representative of the general public and therefore the results would be tricky to generalise. Another issue that we had open discussion and due to it being the students first year it is more likely for them to conform to a leaders view and therefore all the students would be repeating what the other student had said.
An advantage of using these sources was that they where easy to get access of the disadvantage was that they weren’t necessarily honest on what they thought our products due to the other students, on top of that due to the small sample size and very similar demographic and psychographic profile it means that the results aren’t representative, therefore making the feedback somewhat unreliable.
Overall a strength found in music video indicated through the feedback was the flow of the overall video worked - therefore the audiences was constantly engaged, and overall felt that the editing felt right.
A weakness found in music video which as indicated through the feedback was that there was not enough shots of the dancer - this meant we should add in more shot of the dancer to make the video overall more engaging and interesting to watch.
