How effective is the combination of your main product and ancillary texts?
Here is a video of myself and my group discussing the effectiveness of the combination of our main product and ancillary texts.
Overall, what I would conclude is that through out our products we have attempted to maintain a sense of familiarity, therefore connecting all the products up, for example the colour red and the origami swans. This therefore makes the whole promotional campaign one, instead of an array of different elements. We found that this strengthened their star image but also made them appear somewhat organic, making the band feel more natural and genuine, therefore making it more likely for our target audience to buy into our products.
