evaluation task 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
Throughout the campaign we used conventions and forms to create products that would be recognisable to the INDIE ROCK genre, and therefore we would be able to capture our target audiences attention and a wider audience of indie rock fans. Here is a video I made on evaluation task 1 -  click here for the transcript of the video.

music video comparison made in the video with -

alt-j - something good, breezeblocks

foals - What Went Down

imagine dragons - gold

london grammar - wasting my young years 

the killers - shot at the night

the smiths - how soon is now, the charming man

album comparison made in the video with -

radiohead - in rainbow, the bends

glass animals - zaba

bastille - bad blood

kanye west - life of pablo

the smiths - hateful of hollow 

vampire weekend - contra 

website comparisons made in the video with -

alt j

milky chance

Lets begin by talking about the music video conventions. Here is a screen shot of the total conventions that we conformed too, developed or challenged 

[music video conventions] Overall we found it a priority to maintain major conventions as with this music video it was meant for the indie rock genre, and we thought it inappropriate to make something too out there that it was unrelatable to anything but would have looked really cool, therefore conventions where important in grounding our project. In the pre-production stages I went into it with the intention of adding something to the medium that I hadn't seen before and that is what I attempted to do with the VFX, challenging conventions. For the album cover, we attempted to push some ideas further from which we had seen in our research stages. As I speak about in the video we used inspiration from a HIP HOP album by KANYE WEST - called "LIFE OF PABLO".

[album conventions] 

While for the back cover we conformed too conventions as the back seem like a place of sanity, an area where the audience go to get information not to see some crazy images, therefore we kept most our innovations to the front. However, a second convention we did conform too that I forgot to put on the tally but mention in the video is that the name of the band is bigger on indie rock album covers than the name of the album, building the bands brand.

Finally the conventions for the website. We developed the landing page too have the album as the first thing the audiences see, this should probably be a convention we challenged rather than developed but anyways on the tally I said developed.

[website conventions]

But anyways as I mention in the video in research I noticed that non of the INDIE ROCK bands had there album on the front page, which i believed to be a very silly move, with the constantly stimulated minds of the millennial we would need to catch there attentions straight away. Therefore I put the album on the landing page as this could be the last and first thing they see so they know where they can listen/buy the album. While with the rest of website we conformed to conventions as it would make an easier navigational experience. 

In conclusion I believe we followed conventions when necessary but when we could we tried to either develop or challenge these conventions in the attempt to make a better final product, that not only attracted our target audience but maybe even a secondary audience, therefore increasing the chances of the survival of our band.

[feedback] developments and changes

From our feedback we where made aware of 2 major issues. "Cigarette" being spelt wrong on not just the album cover but on the website. So this is a blog post to highlight those changes.

First I began with the website.
Due to the gif being a separate layer to text, thankfully I only need to change the text and not the whole gif.

Next onto the album cover.

There where a few spots on the album cover I had to make the changes, for example the front cover and the spine.

[feedback] focus group for website and overall promotional package.

We conducted a new focus group of around 10 people to receive feedback for our final website and our overall promotional package.

Here are the questions we asked -

website -

Here is the main feedback for the website -

• The name for the band was spelt wrong on our gif we had on the landing page.
• the website was clearly not just aimed at the single music video

overall campaign -

Here is the main feedback for the overall campaign -

• the digipak and the website work well together 
• while the video is much more darker than the website and digipak
• although there is a obvious theme through throughout 

Here is our feedback video -