This year we are shifting from film to music videos. Even though music videos are different format of story telling, there is still significant use of stereotypes and different uses of representation.
In the A2 course involves a promotional campaign for a website, digipack and music video. Following the beliefs of the theorists of Negus and Dyer, we are going to try to create a brand through a convincing promotional campaign.
I have a wide range of music I am into. The best type of music is the music that takes you on a journey just from listening to it, and your able to picture the music video.
What makes a good music video? Well in my opinion, something that doesn't cost a lot to make, for example the winner of the best music video of the MOBO awards 2014 was Skepta featuring JME - #ThatsNotMe
Another a factor creating a good music video is story.
